I can't decide if this was a great idea or not but I'm sure it would have been fun to watch people strip the billboard clean. I wonder if anyone had the foresight to make a video of that?
The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn’t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes.[Via Neatorama]
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